Wednesday, March 21, 2007

Star's primetime K-serials unite for mega episode

Star Plus has lined up a two day primetime programming treat for its viewers with an extended episode that will combine its top rated programmes Kahaani Ghar Ghar Ki…, Kyunki Saus Bhi Kabhi Bahu dhi and Kayamath on 26 and 27 March from 10 pm - 11.30 pm.

Star India general manager - content and marketing Harsh Rohatgi says it will create a "visual spectacle," for which the channel is hoping to rake in its "infrequent and lapsed viewers onto the show" as the plots for the three stories will converge into one grand episode.

A refreshed programming initiative is primarily executed to create and retain the buzz on the channel, adds Rohatgi.

To build the hype off-air, a mutli-media campaign will break tomorrow on outdoor, radio and print.

Promising to unfold three big secrets, the theme will revolve around a party thrown by Parvati Bhabhi (from Kahaani Ghar Ghar Kii) in which the families of Kyunki and Kayamath will be invited.

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