Friday, March 30, 2007

Merged airline to take off as `Air Indian`

Blending the names of the country’s state-owned domestic and international carriers, Indian and Air-India, respectively, the government is planning to brand the merged entity as “Air Indian”. The Cabinet already cleared the proposal to merge the two airlines.

Sources close to the development reveal that after hectic negotiations and several rounds of meetings, the choice of brand was a unanimous one.

A new company called National Aviation Company Ltd has been registered by the government to amalgamate the two airlines along with their low-fare subsidiaries, Air India Express (of Air India) and Alliance Air (of Indian).

As for the new airline’s logo, Air India’s famed “Maharaja” is reported to have found more favour than Indian’s “Ashok Chakra” at discussions involving the brass of the two carriers. An official announcement on the decision is expected shortly.

The logic behind the new brand name is to maintain the current top position of Air India on the ABC directory, which lists airlines alphabetically and is widely used as a reference book by the International Air Transport Association, other international airlines and tour operators worldwide.

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