Saturday, March 17, 2007

Limca Book of records 2007 names Air Deccan’s ad as the longest indian commercial

The Air Deccan commercial, titled ‘The Old man and the Sky’ with a running length of 150 seconds, has been named as the longest TV commercial ever to be telecast in the history of Indian advertising by Limca Book of Records 2007. The film has been directed by ace director Manoj Pillai of Thinkpot Productions.

The film has bagged many awards at the various shows across the country. These include the Gold at Goafest in the services category, Silver for scriptwriting, Silver at the ABBIES, Finalist at Adfest, Pattaya, Best of the Show at Ad Club Chennai, Client of the Year and Gold in Services category at Ad Club Bangalore.

Shot over three days in scenic Pollachi, the film mirrors the emotions of an old man who gets to fly for the very first time, courtesy an air ticket sent to him by his son. The story keeps with the vision of ‘empowering every man to fly’. Among the other firsts the film can lay claim to is the pre-announcement of the ad in various channels as to the time when this ad could be viewed. A media coup of sorts that was a first ever ‘premiere’ for an ad film.

Thomas Xavier, Creative Director of Orchard, Bangalore is the brains behind the script and it is his steadfast belief that made this wonderful creation possible.

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