London-based First Serve Toonz, a joint venture company between Toonz Animation India and First Serve International, has inked an agreement with BBC for the telecast of a new animation series, based on the Marvel character Wolverine.
As per the deal, the BBC has secured the television rights in the UK for the series of 26 half-an-hour episodes.
According to P Jayakumar, CEO, Toonz Animation India, the agreement with BBC is a good step in quality programming and the BBC will be a platform for Wolverine, which is one of Marvel's most popular characters. The show will be represented internationally by Liberation Entertainment and in the United States by Marvel, he said.
London-based Liberation Entertainment is an integrated independent entertainment distribution company, which is into the business of acquiring and selling film and television content and DVD distribution, digital distribution and TV broadcast sales.
Part of the Geneva-based Comcraft Group, Toonz's client list now includes Marvel, Hallmark, Paramount, Disney, BBC and Cartoon Network.
Thiruvananthapuram-based Toonz Animation operates out of the Technopark on a 25,000 sq ft studio. Over 500 artists work in this facility from across the world including Philippines, Singapore, Canada, the US and India.