In a first-ever deal, a sports broadcaster has tied up with a regional network to telecast live cricket in language feed.
Neo Sports will supply Raj Television Network Ltd. feed in Tamil and Telugu for the India Bangladesh cricket series which kicks off on 10 May.
The telecast will be on Raj TV and Vissa TV, the Tamil and Telugu channels. The cricket series comprises three one-dayers and two Test matches.
The cricket feed will include the Neo Sports logo bug and will present an advertising opportunity for local advertisers and brands to ride on live India cricket.