The ongoing media war in Tamil Nadu between Marans and Karunanidhis has moved from television channels to movie rights. Television rights of the most expensive Tamil film ever made - Rajnikant starrer Sivaji - have been sold to the soon to be launched DMK-run Kalaignar TV.
Since the Maran family owned Sun TV network had till now acquired virtually all major movies so far the acquisition of the Rs.50 crore Sivaji is being seen as another example of the widening rift between Karunanidhis and Marans.
AVM productions which has produced Sivaji said that the film will be telecast on Kalaignar TV after three years. The channel was recently born out of the recent rift between Maran and Karunanidhi.
It will be interesting to see how Tamil film producers respond to this development. Tamil Nadu has a huge fan-following for cinema and the battle for television rights for blockbusters could spill into the current media war between the two channels.
Source : indiantelevision.com