Malayala Manorama, the Kerala Media Giant has every reason to feel encouraged by the performance of its online initiative. In end-March, Manorama Online hit the eighth rank among global news portals/websites and was first among websites of Indian newspapers, according to rankings put out by Alexa.com. It logged 180million page-views in March 2007. Indiatimes.com/Times of India Online was next at No. 9.
Interestingly, Manorama Online is available in both English and Malayalam. Set up in 1997 as an HTML offering, today the website is state of the art and even offers Malayala Manorama as an e-paper free of cost.
Manorama Online today is a full-fledged portal offering over 22 channels in English and Malayalam, bilingual email, chat rooms, diverse sections on Kerala ranging from travel to culture, photo galleries and video clips, as well as shopping and subscription services.
The group was the first to have a short code in Kerala in order to reach out to the younger audiences that is more mobile-savvy. Close to 40 per cent of the page-views come from Keralites in the US, while 28 per cent are India based. The Middle East, with a strong migrant workforce from Kerala, accounts for 18 per cent of page-views.
To provide a direct link with these audiences across the globe, clips from the Malayala Manorama TV (MMTV) television channel are provided on manoramonline.com.